Die Macht der Bilder

I'm a Berliner - and proud of it. But sometimes they really make me wonder... As un-hip a brand that Germany has worldwide (sorry, but it's true...), just as cool is Berlin when you ask any conscious world citizen. Still, the city does hardly nothing to develop, exploit or even deserve its growing reputation as creative, stimulating and exciting hub. The marketing of the city is confusing at best. When I finally spot a campaign covering all underground trains that seems to be communicating to visitors , it's a call to local football fans to please, if possible, beat up each other and fellow passengers just a little less when they travel drunk and howling to and from football games.
Come on Berlin, we're being compared to New York, but it's not that New York that we're striving for.